Volkswagen Super Bowl Ad Preview: Dogs Turn to “The Bark Side”
January 20, 2012
The higher-ups at Volkswagen must be big Star Wars fans.
For the second straight year, the car maker is using George Lucas’ epic saga as inspiration for a Super Bowl commercial. A year ago, Little Darth Vader was a huge hit.
So much so that the company released a teaser for the ad early here in 2012. The sequel, featuring a canine chorus barking a familiar tune, may be even better:
Barking along to the ominous “Imperial March” dressed as Princess Leia, Darth Vader, Chewbacca, and an Ewok, these mutts will surely get people talking.
Or howling, one might say … see what we did right there?
The appropriate title for the spot: “The Bark Side.” Amazing.
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