Jennifer Aniston has a new perfume out. It is called Lovalie.

Maybe you figured that out based on the headline above. How can her new scent stand out in a market loaded with celebrity fragrances? Simple …

Jennifer Aniston nude. Marketing at its simplest and best!

Sitting on the shoals at sunset wearing nothing but a blanket, here’s Jen posing for an ad for what she has termed her “non-perfume perfume” …

LOVALIE: To say the least. To say the very least.

“I want people to go, ‘What is that? You smell great!’” Jen told WWD of her signature scent. “But most of all I just wanted it to smell natural.”

Wonder if Brad Pitt enjoyed it the last time he was kissing her.

We’re sure the fragrance will achieve that goal. What it won’t do is make you as hot as Jennifer Aniston. You’re paying for her name. Sorry!

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by Free Britney